Are Your Customers Ready For Your Horse Business Ideas?You may have some fantastic equine business ideas and have written some brilliant horse business plans, but the sad fact is that unless there is a need for you equine product or service in the area you intend to market to then that is all they are… equine business ideas and horse business plans!Before you start your horse business, there are some important questions to ask yourself about your potential customers.What type of customer is your business targeted towards? People who have their own horse? People who don’t have their own horse? People who ride for pleasure or serious competitors? People who ride regularly?You should be able to describe your ideal customer that is interested in your horse product or equine service.An ideal customer is one thata) wants your product or servicesb) has the finances to be able to pay for your product or services andc) has the authority to pay for your product.In identifying the type of customers you want to attract or that your horse business is aimed towards you will be able to plan your equine business and marketing better so that it is suited in that direction.Ask yourself some questions when figuring out who your ideal customers are:-

Who do you think your ideal customer will be?

What are the needs or problems of the ideal customer?

How will you address those needs/problems?

Are your ideal customers businesses or individuals?

What will be most important to these customers?

What will be unimportant to them?

How can you address what is and isn’t important to them?

Your business may appeal to a wide variety of horse people but it will profit most from your ideal customer.
What is it that your customers want from your business? Is there a service or product you can supply better in the area or is there another business which can’t meet the local demand?Do Your Horse Business Ideas Align with Your Personal Goals?Once you have decided on your ideal business you should also consider that operating your own horse business is likely to have an affect on other aspects of your life.If you can align your personal goals with your equine business objectives it will help in identifying priorities and prevent distraction from your equine business plans. This is ideal if you love to compete and you plan to have a horse business buying and preparing competition horses for sale and coaching competition riders. But it could be disastrous if you love to go to horse competitions on the weekend and your horse business ideas include running a riding school every weekend.Writing down both your personal goals and your horse business plans gives you a sense of direction and will help to distinguish what is important to you.You can test your commitment to achieving your goals and to check if they are right for you by asking some questions:-

Is it a goal you want or is it a goal someone else wants for you?

Do you know how you are going to set about to achieve this goal?

How do these goals fit with where you want to be in twenty years? Will this goal help you get there?

Does the goal meet and abide by your values?

Is this achievable in the given timeframe?

Goals which answer ‘no’ to any of these questions may need to be reconsidered to avoid frustration in the long run.
Short term goals assist in building towards long term goals and all goals should be reviewed regularly to make any changes to correspond with those in your life. For instance, you may plan to compete at a high level on a horse that you have bred. This is a long term goal that can be broken into smaller goals such as

Savings plan to purchase the stud fee

Preparation for the mare to go to stud

Handling of the foal

Regular training of the foal

As the foal becomes old enough, riding the foal

Training for first competition

Competition plan for the year

Plan for competing at a higher level

Plan for team selection

And so on

The benefits of setting long term goals are greater motivation and higher levels of self-esteem and confidence.
Here are some simple steps to help define and realise your goal.

Write down the goal

Give yourself a timeframe for achieving it

Describe what you need to do to achieve it

List any knowledge or skills that will be required to reach the goal
The preferred method for goal setting strategies is the Map Method

Where do you want to be?

Where are you now in relation to it?

How are you going to get there?

Make a map and follow it!

The S.W.O.T. analysis can also benefit goal setting strategies, but is less effective than the Map Method.
When you come up with an equine business idea, the main thing is that you can align your personal goals with your horse business plans and that your horse business ideas are making you happy

Sometimes we all need a little lift. Whether you’ve had a recent knock to your confidence, have been going through stress in your personal or professional life, or have always struggled with your self-esteem, music is an essential tool for lifting your spirits and making you feel better about yourself.

According to a study by Heriot-Watt University, the type of music you listen to not only influences your mood, but also your personality, with indie and rock/heavy metal fans reporting the lowest levels of self-esteem, while fans of jazz, blues, opera, classical, pop, rap and soul all reported high levels of self-confidence.

So if you’re having a ‘down day’, why not boost your spirits by listening to some powerful, uplifting tracks? Here are five perfect confidence boosters.

Britney Spears – Toxic
Britney’s own struggles with her mental health and conservatorship have made her an inspiration for many people across the world.

This classic song is timelessly sensual, and the heavy beats throughout make it impossible not to dance to. A welcome blast of nostalgia, this tune has filled dance floors across the globe with fans old and new.

The video features Britney as a female spy playing the sexy flight attendant, seducing her passenger before she makes her escape on a motorbike and breaks into a high-security facility guarded by a laser security system.

This track and video is a guaranteed way to feel invincible, and deserves a place on your playlist no matter your mood.

Kelis – Milkshake
A cheesy classic that is guaranteed to make you feel all warm and gooey inside, Kelis pumps up the heat in this 00’s RnB track. Underpinned by intricate drum beats and electric elements, Kelis’ self-confidence is infectious, and it’s hard not to find yourself smiling at the lyrics.

This track is a great way to get into a flirtatious mindset, making it a great choice before going on a date or heading out for the evening.

And if you’re staying in? It’s a great mood lift. But beware! You may find yourself craving a sweet treat.

Eve (ft. Gwen Stefani) – Let Me Blow Your Mind
This RnB classic will capture your attention with its assertive rhythm and powerful vocals from 00’s icons Eve and Gwen Stefani. Featuring a laid-back – yet self-assured – beat, and catchy guitar riff, this is a great track for driving, and its empowering feel is sure to help you feel motivated.

Got a job interview lined up, or thinking of asking for a raise? This anthemic number is a quick way to feel positive and more assertive.

The video features Eve and Gwen Stefani crashing an exclusive event on quad bikes, causing a stir among the privileged attendants, and shoving the performer off stage to perform their own music, before finally being arrested and taken to the station in a police van.

This ‘baddie’ track helps you to tap into the hidden ‘bold’ side of your personality, and lifts your mood while keeping you feeling calm and cool.

Fergie – MILF$
If you have kids, it can be difficult to feel sexy. When you’re running around cleaning the house, changing nappies, or up to your elbows in dishwater, you can easily forget your sensual side – leaving you feeling frumpy and lacking in confidence and motivation.

Thankfully, Fergie’s comeback track is a quick remedy to your low mood and lethargy.

Featuring attractive mothers dressed in curve-hugging latex and silky lingerie going about their daily life in a dreamy, colourful suburbia, this track is a quick way to transform your self-esteem and transport you to a world where you are not just a mother, but a goddess too.

Why not shake off the day and tap into your feminine energy with Fergie, your sexiest PJs, and a bottle of your favourite wine?

Marina And The Diamonds – How To Be A Heartbreaker
Low confidence after a breakup? You’re not alone. Having your heart broken can leave you feeling depressed, undesirable, and unmotivated. So flip the tables on your ex and become a heartbreaker with Marina’s catchy club classic.

This empowering dance track will make you want to move your body and get in touch with your bad girl side, with its heavy beat and pounding rhythms.

Plus, if your libido has suffered as a result of your low mood, take a sneaky peek at the video – it will get your blood pumping with its steamy shower shots and smoking hot male models.